This article is about to get awkward. But if you can get past the part where we discuss sex toys for the next 8 minutes, I'll show you how one blogger turned social discomfort into $60K/year with better margins than most SaaS companies.

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Martin Moore spent four years ghostwriting sex toy reviews for other people's blogs before his girlfriend asked the obvious question—"Why don't you just do this for yourself?"

That simple conversation led to TechySex, an educational blog about sexual wellness that now pulls $5K/month mostly from affiliate commissions and sponsored content.

Not bad for a side project that started with a $10 domain and basic WordPress hosting.

The real genius? He picked one of the few niches where traditional advertising doesn't work. While fitness bloggers battle it out spending thousands on Facebook ads, Martin's competitors literally can't run paid campaigns on major platforms.

His only real competition comes from massive brands with decades-old domain authority and editorial teams—which means there's actually room for a solo operator with genuine expertise.

But here's the part nobody tells you: The global sexual wellness market hit $35.2 billion in 2023 and it's projected to reach $62.7 billion by 2030. That's an 8.69% annual growth rate in an industry where 78% of Americans now own at least one product.

The demand is massive, the stigma is fading, and most importantly—people desperately need honest, educational content from sources they can trust.

Three massive tailwinds are converging right now:

First, the destigmatization wave is real. Between 2017 and 2023, sex toy ownership in the U.S. jumped from 65% to 78%. We're talking about a market that went mainstream practically overnight.

Major retailers like Target and CVS now stock these products openly, and nobody bats an eye anymore. What was once whispered about is now just... shopping.

Second, Google's "Safe Search" creates a moat. Yeah, it's frustrating when you're starting out—Martin admits this openly. But once you're established? It's basically free competitor protection. Any adult-oriented content gets filtered out for users with Safe Search enabled (which is millions of people), and most educational sites can't even touch this space due to their own content guidelines.

The big players have too much to lose, and small players can't break through the SEO barrier without massive resources.

Third, affiliate commissions in this space are insane. We're talking 30-50% commission rates on products people actually want and need.

Compare that to the 2-5% you'd get promoting random Amazon products. A single converted customer could earn you $30-75 depending on the product line, and adult affiliate networks report that creators and affiliates drove 20% of US Cyber Monday ecommerce revenue in 2024—up 7% year over year.

The cold, hard truth? Most people won't touch this niche because of the social stigma. But that same stigma is exactly why the margins are so good.

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Martin didn't set out to become a sexual wellness educator. He was just a guy with a Fleshlight who thought "huh, this is interesting" and started learning everything he could.

Fast-forward through four years of ghostwriting for other blogs, and he finally launched his own site in 2020—right as the pandemic was making everyone reconsider their relationship with comfort and wellness.

His approach? Pure education with zero sleaze. He writes comprehensive, 2,000+ word reviews that actually answer questions people are too embarrassed to ask their friends.

How does this thing work? Is it worth the money? What's the difference between these models? The kind of stuff that turns browsers into buyers because they finally trust the information.

The results speak for themselves: Currently averaging $5K/month with 90% of traffic coming from organic search. His page on automatic male masturbators became one of his most-visited resources, and brands started reaching out to him for partnerships.

He's working with some of the biggest names in the industry now, getting paid for sponsored content while his affiliate links continue generating passive income from older posts.

But here's where it gets interesting—Martin's not alone in this space. The broader pattern is clear across multiple successful blogs in adjacent niches:

Real-world validation: A hosting affiliate blogger named Tom documented making $150K/year through honest product reviews and SEO—a similar playbook of expertise + transparency + search traffic. His secret?

Writing reviews so thorough that readers actually trusted his recommendations over paid advertising. The same principle applies to any product category where buyers need education before purchase.

The kicker? Martin's traffic was practically zero for the first eight months. Check out his early analytics and you'll see maybe 2 visitors per day through June 2020.

Then something clicked—Google started recognizing his expertise, his content began ranking, and traffic exploded.

That's the nature of SEO-driven businesses. The first six months feel like screaming into the void. Then suddenly you're printing money while you sleep.

Here's the beautiful part: You don't need Martin's four years of ghostwriting experience to replicate this. AI tools can handle the research, writing, and even SEO optimization. You just need the guts to commit to a taboo niche and the patience to let SEO work.

The Tool Stack:

Why these specific tools matter:

ChatGPT or Claude can analyze product specifications, generate comparison tables, and help you write those 2,000-word educational posts that Google loves. You feed it product details from manufacturer sites, competitor reviews, and customer questio

ns—it spits out comprehensive content you can edit for voice and accuracy.

The AI handles the grunt work. You add the expertise and authenticity that converts readers into buyers. That's the winning formula.

And here's the part everyone misses: SEMrush or Ahrefs helps you find the exact questions people are asking that aren't being answered yet.

Long-tail keywords with commercial intent but low competition. That's your goldmine. We're talking searches like "best [product type] for [specific use case]" or "[product] vs [product] comparison 2025." These convert at 10x the rate of generic traffic.

Let's talk real numbers, because this is where things get interesting.

Revenue Timeline:

Martin's current breakdown looks something like this:

The magic happens when old posts continue converting. That review you wrote 18 months ago? Still earning $200/month on autopilot because it ranks #3 for "best [product type] 2025."

Passive income isn't a myth—it's just delayed gratification on steroids.

Here's what you're doing this weekend:

The entire setup takes 4-6 hours if you focus. Writing your first killer post might take another 6-8 hours. That's one weekend to start a business that could be printing $5K/month in 18 months.